众筹平台的双层网络信息传播模型研究

Research on Information Spreading Model on Coupled Networks of Crowdfunding Platform

  • 摘要: 该文借鉴多层耦合网络理论以及传播动力学理论,依据众筹平台信息传播的机制,建立了单层众筹平台信息传播模型(S-SCIR模型)和双层众筹平台模型(O-SCI2R模型),并对信息在众筹平台的不同网络条件下的传递情况进行了建模与仿真。通过模拟信息在众筹过程中在线上线下网络的传递过程,挖掘了影响众筹信息传播的因素,为本类问题的研究提供了一种新的视角和方法。研究结果表明:信息在双层耦合网络条件下传播的更快,线上线下结点的相关度越强越有助于信息的传播,信息的价值越大传播的越快。

     

    Abstract: Based on the multilayer coupling network theory and transmission dynamics theory, the paper establishes a single-layer platform information dissemination model (S-SCIR model) and a double-layer platform model (O-SCI2R model) in accordance with the mechanism of information spreading in crowdfunding platform. The transmission of information under different network conditions in the public platform is modelled and simulated. The factors influencing the dissemination of information is explored by simulating the transmission of information in the online and offline networks, providing a new perspective and method for the research of this kind of problems. The results show that the information can be transmitted more quickly under the condition of double layer coupled network, stronger online and offline node correlation is more helpful to the spread of information, and the greater the information value has, the faster the transmission of information will be.

     

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