A New Method for Partner Appraisement in Dynamic Alliance Based on Certainty Factor

According to the reality of dynamic alliance in China, the partner appraisement index system is established. The partner appraisement indexes are classified into several subindexes:enterprise resource, operation status, management level, geographical location, service, and enterprise culture, each subindex can be subdivided further. A new method for partner appraisement in dynamic alliance based on certainty factor is introduced to consider the uncertainty of appraisement. This method provides a useful solution for evaluating alliance partner effectively and efficiently.