Evaluating Model of the Government Image Based on Belief Function

Based on the analysis of evaluation system of the government image, an evaluation model is built based on the belief function of the government image. This model is used to analyzes five uncertain problems of the evaluation of government image, including mind identity system, behavior identity system, visual identity system, environment identity system, and personal identity system. Our analysis shows that the belief function can bring more valuable reference for valuating the government image.