Shen Jiang, Hu Weidong. Some New Strategies for Hi-tech-Product Global Marketing[J]. Journal of University of Electronic Science and Technology of China, 2002, 31(3): 309-312.
Citation: Shen Jiang, Hu Weidong. Some New Strategies for Hi-tech-Product Global Marketing[J]. Journal of University of Electronic Science and Technology of China, 2002, 31(3): 309-312.

Some New Strategies for Hi-tech-Product Global Marketing

  • China's entry of WTO has brought radical impact to its Hi-tech products marketing in the world market. This paper providec an overview of the challenge and the necessity of changing old conceptions. Based an the theory of global economic integration. The paper presents some strategies developing e-commerce to take the place of traditional marketing techniques so as to create favourable situation for China's Hi-tech products international marketing.
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