Shi Jing, Gong Zhengyu, Qiu Hangping. Automatic Personalization Based on Web Usage Mining[J]. Journal of University of Electronic Science and Technology of China, 2002, 31(4): 399-403.
Citation: Shi Jing, Gong Zhengyu, Qiu Hangping. Automatic Personalization Based on Web Usage Mining[J]. Journal of University of Electronic Science and Technology of China, 2002, 31(4): 399-403.

Automatic Personalization Based on Web Usage Mining

  • PWICE is a usage-based Web personalization system taking account the full spectrum of Web mining technique. The system uses transaction clustering,usage clustering,and association rule discovery to extract usage knowledge from server log file, and combine with the current status of an ongoing Web activity to perform real-time personalization. Experiments show the system has good performance.
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