Marketing Competition and Merger

Li Shaocai, Shuai Xu. Marketing Competition and Merger[J]. Journal of University of Electronic Science and Technology of China, 1999, 28(6): 614-617.

Citation:

Li Shaocai, Shuai Xu. Marketing Competition and Merger[J]. Journal of University of Electronic Science and Technology of China, 1999, 28(6): 614-617.

Citation:

Li Shaocai, Shuai Xu. Marketing Competition and Merger[J]. Journal of University of Electronic Science and Technology of China, 1999, 28(6): 614-617.

Abstract

Game theory is applied to analyze the action of merder in this paper Under thehypothesis of non-variable scale or variable scale, this paper formulates the effect of integration/melgerwhich includes the price, quantities, profitS for the mergers or not and puts forward the concept of "optimalscale of meadedr". The result is advisable for the assets reconstruction and economic reform.

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