在线论坛中的意见领袖分析

Analysis of Opinion Leader in On-Line Communities

  • 摘要: 将论坛中帖子间的回复关系映射为发帖者之间的关联关系,构造出一个社群网络,并采用了统计物理学中的方法对这个复杂网络进行了特征分析,验证了其具有小世界网络的特征,并对基于小世界网络在线论坛中意见领袖的发现进行了研究,找出了论坛中的意见领袖并验证了其正确性,为进一步研究复杂网络中的人物行为奠定了基础。

     

    Abstract: In this paper, we investigate an online forum and construct a social network with the replying relations between comments mapped to the comment authors' relations. We analyze the network's feature and apply the statistical physics methods to this complex network research. Then we validate its characteristics of small world networks and successfully find out the opinion leaders in on-line community based on small-world network.

     

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