Abstract: This paper puts forward the meanings of the striking strength to the counterfeit and inferior goods and frames the model of efficiently striking to the flooding of the counterfeit and inferior goods. Based on the analysis of the effects and deficiencies of the government, enterprise and the consumer in the system engineering of restraining the flooding of the counterfeit and inferior goods, the government inspection-strength model and the consumer-prosecution model is established. The ways to increase the effect of fighting against the counterfeit and inferior goods are given.