假冒伪劣产品与真品共存于市场的信号传递博奕模型
A Signalling Game Theory Model of Market with Counterfeit Products
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摘要: 构造了一个可解释某些市场上真品与假冒伪劣产品共存现象的不完全信息动态博弈的信号传递模型。根据该模型,具有品牌价值的产品和垄断力量较强的产品易被假冒。该模型刻画了真品市场力量与被假冒可能性的正相关关系,提出增大对制假者的打击力度或努力加大查处制假者,这样有利于迫使制假者退出市场。Abstract: A signalling game theory model of market with counterfeit products is constructed in this paper. According to the model, products produced by enterprises which have stronger market power are liable to be counterfeited. From the model, some meaningful inferences suggest that the government should strengthen the punishment on or inspecting of counterfeit products-makers, which is conducive to the withdrawal of counterfeit products-makers from the market.