中国电影演员市场影响力的性别差异分析

Analysis of Gender Differences in Market Influence of Chinese Film Actors and Actresses

  • 摘要: 构建了以豆瓣网为主,猫眼网、IMBD以及百度为辅,包含中国2000—2020年10000多名演员及3000多部电影组成的数据库。聚焦演员市场影响力的性别差异,其中市场影响力用电影票房来衡量,而演员对票房的贡献程度与该演员在相应电影列表中排名的倒数成正比。研究显示,男性演员在市场影响力、职业生涯长度、题材多样性上都明显高于女性,且2015年后每年女演员人均票房贡献与男演员人均票房贡献的比例在0.6左右波动,低于中国全行业女性薪酬与男性薪酬的比例,表现出更显著的性别不平等。进一步的中介效应分析和调节效应分析显示,职业生涯长度差异与题材多样性差异是导致市场影响力性别差异的重要原因,且在同等情况下男性演员提高其职业生涯长度和题材多样性所获得的市场影响力回报显著高于女性。

     

    Abstract: This paper builds a database consisting of more than 10000 actors and actresses and more than 3000 movies from 2000 to 2020 in China, mainly collected from Douban, supplemented by Cateye, IMBD and Baidu. This paper focuses on gender differences in actors’ market influence. The market influence of a film is measured by it’s box office, and the contribution of an actor/actress to the box office is defined as the inversely proportional to his/her ranking in the cast list of the film engaged. Our research shows that the performances of actors are significantly better than actresses in terms of market influence, career length, and subject diversity. Moreover, the ratio of average box office of actresses to that of actors fluctuates around 0.6 each year after 2015, which is lower than the ratio of female to male salaries in the whole industry in China, showing more significant gender inequality. Further mediating effect analysis and moderating effect analysis show that the difference of career length and subject diversity are the main reasons for gender difference in market influence, and actors achieve significantly higher rewards from market influence than those of actresses given the same extent in expanding their career length and subject diversity.

     

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